Kopia av HotSpot │ Campaign and Social media marketing
While pursuing my university studies, I held a part-time position on the project team for one of Sweden's largest job fairs, Hotspot. In my first year, I was responsible for campaigns and social media, where I developed content and campaigns that reinforced a cohesive brand identity tailored to our target audience. My role included copywriting and designing graphic print materials. In my second year, I advanced to team leader of the marketing group, overseeing the communication plan and coordinating my team to develop measurable design strategies and innovative content ideas.